The Covid-19 outbreak has spread over the world, limiting population and trade, causing job losses, and forcing businesses to close. The study’s goal is to look at Covid-19’s pandemic and consumer survival as a mediator for the future of running a business when FMCG companies are doing well. The researchers employed a basic random sampling strategy to do a layered transverse evaluation of samples. EFA, CFA, and SEM are used to choose data collection techniques for participants at Covid-19. According to the data, Malaysia has resulted in job losses, business growth, and customer satisfaction retention, as well as an increase in unemployment, company closures, and a drop in overall GDP. The impact of the Covid-19 epidemic on survival, production, and GDP has been demonstrated. Incorporating technology into all aspects of a company’s working practices reveals the necessity and capacity of the organization to adapt to new scenarios.
【저자키워드】 COVID-19, GDP, Malaysian economy, companies efficiency, customer survival retention, 【초록키워드】 pandemic, Malaysia, Spread, Epidemic, survival, outbreak, Satisfaction, SEM, growth, participant, random, researcher, demonstrated, increase in, reveal, CFA, EFA, 【제목키워드】 Forecasting, performance, investigation, consumer, business, Future,